Request An Estimate
Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.
It's time to tell the world. Whether you're announcing a special event, a new baby or broadcasting your business, we can help you spread the news with highly professional appeal.
Your business is too important to rely on beginner design. Let our pros handle the concept, design and layout of your piece, and give every design the credibility it deserves.
There are several things that make the holidays special. We place our holiday cards near the top. Send your sentiments this year with stunning holiday cards that are certain to inspire.
The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.
When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.
Shop our online catalog for the name brands you are looking for.
• Pens & Pencils • Travel Mugs • Balloons • Golf Balls & Tees
• Mouse Pads • Mints & Candy • Mixed Nuts • Chocolate
• Clocks & Watches • Key Chains • Bumper Stickers
• Stress Balls (Custom shapes) • Water Bottles • Stuffed Animals
• Sun Visors • Canvas Bags • Shirts & Caps
• Silkscreen~Embroidery • Custom decals
We Sell Marketing
Printing • Graphics • Promotional Items
• Signs • Banners • Email Marketing
How to Use Marketing to Dominate Your Industry
Posted on 05/06/2013
Marketing is a battle of minds.
What we mean is that marketing happens in your customer’s heads. If you can influence how people perceive your company and your brand in order to sell more effectively, you’ve succeeded as a marketer.
But it’s not just your company that exists in people’s minds. The whole industry your business operates in (or is breaking into) has a set of expectations, impressions and assumptions that you can’t directly control.
With these barriers in mind, what’s the best way to get into your customer’s minds and dominate your industry?
Be the Leader of Your Niche
The easiest way to define how your company appears in the market is by being the first one in a given industry. If you’re the first person playing the game, you can easily decide what the game is, and why you’re the best person to address the customer’s needs.
But most of us don’t have that luxury. Instead, we’re competing established brands and big companies who have bigger marketing budgets to spend than we do.
In other words, since you can’t embrace “brute force” marketing to outspend your competitors (and they’ve already established a place in the customer’s minds), you’ve got to be smarter with your marketing.
And that means you have to define what makes your company unique.
Compare and Contrast
Having established models to compare yourself to can be a blessing in disguise. Instead of using marketing to compete directly with your competitors on their terms, figure out a way to define yourself against them.
In other words, if you’re selling a new brand of detergent that’s in direct competition with the market leader, don’t advertise yourself in the market leader’s terms.
If the detergent market leader says, “We make clothes bright and colorful,” it’s not a good strategy to say “We make clothes even brighter and more colorful than brand X,” because brand X already has that idea captive in your market’s mind.
Instead, say something completely different. Pick a unique strength: “We’re the detergent for busy parents who just need to get laundry done,” or “We’re the fastest clean in town.”
Even better if you can directly contrast yourself with your competitor: “We’re like X detergent, but fast.” One-up your benefits with theirs: “Our customers understand it’s not about just being bright and colorful; it’s about that wonderful detergent smell.” The market that values smell over appearance will identify with your product and might make the switch.
This strategy works for anyone in a competitive market—whether you’re trying to clean clothes, sell cars or get people to come to your movie theater.
Don’t forget that at the end of the day, marketing is a battle of the minds. It’s more effective to carve out a space in your customer’s mind than to compete for a space your competitors already own.