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Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.
It's time to tell the world. Whether you're announcing a special event, a new baby or broadcasting your business, we can help you spread the news with highly professional appeal.
Your business is too important to rely on beginner design. Let our pros handle the concept, design and layout of your piece, and give every design the credibility it deserves.
There are several things that make the holidays special. We place our holiday cards near the top. Send your sentiments this year with stunning holiday cards that are certain to inspire.
The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.
When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.
Shop our online catalog for the name brands you are looking for.
• Pens & Pencils • Travel Mugs • Balloons • Golf Balls & Tees
• Mouse Pads • Mints & Candy • Mixed Nuts • Chocolate
• Clocks & Watches • Key Chains • Bumper Stickers
• Stress Balls (Custom shapes) • Water Bottles • Stuffed Animals
• Sun Visors • Canvas Bags • Shirts & Caps
• Silkscreen~Embroidery • Custom decals
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Printing • Graphics • Promotional Items
• Signs • Banners • Email Marketing
Keep in Touch with Clients Despite Holiday Distractions
Posted on 12/24/2012
The holidays and other marketers make for a long, loud list of distractions that command your prospects’ attention. Today marks the zenith of the holiday marketing frenzy. But the close of shopping malls at day’s end should not signal a break in your strategic marketing plan.
Don’t lose any time or any customers to distraction in the coming year. Instead, resolve to be more strategic about your message and your medium.
Measuring the ROI of past campaigns, along with data collected through email marketing and list-buying, means that your business is sitting on a goldmine. Don’t let the data your business has on prospects and current customers go to waste. Take advantage of it.
Never, ever miss the opportunity to send a birthday greeting to clients. (A coupon makes for a great gift, you know.) And on the anniversary of your partnership with a client, call or mail them a note that shows how much you appreciate them. Shout-outs on social media for similar occasions are typically well received—plus it’s content that publicly demonstrates your goodwill for clients. Remember that your marketing will score the most attention when your message begins with the client. Not you.
Investing in direct mail could deliver a stronger ROI than a flash-in-the-pan email marketing campaign. But not all direct mail pieces are created equal. Pay close attention to how direct mail delivers your message if you want it to pack a punch. Put some effort into your piece with funky textures and unexpected colors. Even a heavier weight will set your direct mail piece apart from the mailbox riffraff.
Worth Their While
And speaking of riffraff: consumers complaining of junk mail are victims of marketers’ and lazy direct mail campaigns. Work to make sure your message is worth the while of prospects and customers.
So offer recipients an incentive for responding or interacting with your business. Print a QR code on your piece that link to a PURL (personalized URL) with a code for a discount. A postcard announcing your business’s recent expansion should explain the addition’s relevance to your customer. For example, a restaurant with room for twenty additional tables should emphasize the convenience of fine dining without making a reservation.
Planning a more effective marketing campaign is a gift to your business that will keep on giving. Demonstrate your company’s relevance with one good print marketing piece and you’ll secure their attention for future messages.