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Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.
It's time to tell the world. Whether you're announcing a special event, a new baby or broadcasting your business, we can help you spread the news with highly professional appeal.
Your business is too important to rely on beginner design. Let our pros handle the concept, design and layout of your piece, and give every design the credibility it deserves.
There are several things that make the holidays special. We place our holiday cards near the top. Send your sentiments this year with stunning holiday cards that are certain to inspire.
The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.
When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.
Shop our online catalog for the name brands you are looking for.
• Pens & Pencils • Travel Mugs • Balloons • Golf Balls & Tees
• Mouse Pads • Mints & Candy • Mixed Nuts • Chocolate
• Clocks & Watches • Key Chains • Bumper Stickers
• Stress Balls (Custom shapes) • Water Bottles • Stuffed Animals
• Sun Visors • Canvas Bags • Shirts & Caps
• Silkscreen~Embroidery • Custom decals
We Sell Marketing
Printing • Graphics • Promotional Items
• Signs • Banners • Email Marketing
How to Evolve as a Marketer
Posted on 05/21/2012
Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology.
How well adapted is your marketing strategy to the consumer, whose tech-heavy environment changes daily?
The key to keeping your business relevant, and to stay in the public conversation, is to modify your tactics as consumers and the market changes. Keep reading for our thoughts on how your business’s marketing strategy can keep evolving and keep converting leads.
Print, and Then Some
People respond immediately to printed marketing materials, and they tend to make a greater impression. And lately, people spend so much time online that printed items such as flyers and direct mail pieces command their attention.
Think of recipients’ receptivity to print as the Digital Overload Effect. Targeted leads tune out digital advertisements now because the web is flooded with them. So think twice before investing in pay-per-click and instead consider a campaign consumers can really get their hands on.
Back when marketing was simple, reaching out to your customers was the only rule of the day. But with the advent of social media came a new necessity in marketing. Not only does your business need to reach out, you have to be interesting enough that customers want to respond to you.
Get customers to talk back on social media through LinkedIn, Facebook or blogging. If the content your business creates is compelling and relevant, customers and targeted leads will respond favorably to your bid for conversation. Before, marketers did all the talking. Now it’s a two-way conversation.
Hands down, a solid website is crucial to your business’s adaptation to marketing and technology’s changes. And until very recently, that was enough. But nearly all of your leads have smartphones now. You know what that means. You need a mobile website.
You can take your mobile marketing strategy one step further to really get ahead of competitors. Accommodate and cater to consumers with mobile phones by printing QR codes on marketing materials. Your response rates will increase and prospects will be delighted to connect with a marketer who finally understands mobile’s prevalence in his or her life.
Focus on being flexible in your marketing strategy so that your business can quickly adopt these and other advanced marketing techniques. How have your business’s marketing tactics changed in the last few years?