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Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.
It's time to tell the world. Whether you're announcing a special event, a new baby or broadcasting your business, we can help you spread the news with highly professional appeal.
Your business is too important to rely on beginner design. Let our pros handle the concept, design and layout of your piece, and give every design the credibility it deserves.
There are several things that make the holidays special. We place our holiday cards near the top. Send your sentiments this year with stunning holiday cards that are certain to inspire.
The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.
When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.
Shop our online catalog for the name brands you are looking for.
• Pens & Pencils • Travel Mugs • Balloons • Golf Balls & Tees
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Tired of Traditional? Try a Different Marketing Approach
Posted on 01/25/2010
Now it’s time for something completely different. Getting noticed these days, in the clamor of marketing messages, takes something special. So maybe it’s time to steer some of your marketing dollars from the traditional to advertising specialty items.
Take a look around your office and you’re sure to gaze upon a promotional item emblazoned with a company logo. From the pen in your hand to the mug at your lips, we’re bombarded with a specialty item every day. These range from the ridiculous like a fuzzy-haired troll doll or Magic 8 Ball to the utilitarian calendar or golf cap. Essentially it’s any item you see with a company logo.
So how should you choose what to use to get your name out there? Like any marketing effort, you’re looking for a return on your investment. Consider the goal of your marketing campaign and determine how a specialty advertising item may fit into reaching that goal.
Perhaps you’re providing an incentive to buy, saying thank you, or building loyalty with current customers. Maybe you want to make a memorable impression on a prospect or just creating brand awareness. Specialty items can also enhance direct mail initiatives by encouraging people to open your unique deliverable.
Look into choosing an item that makes a memorable impression that has potential desk life, meaning your target will have the item within continual viewing distance or actually use it regularly.
Now it’s time to talk price. Most specialty advertising is priced on a per item basis with minimum quantities and price breaks the more you order. There are typically several similar options for any idea you would have. This should help you to find something to match your budget. But remember the purpose of the piece. Sometimes you need quantity because of your reach. But in other instances consider quality over quantity. You’re trying to create a memorable impression so you want it to be a good one.